Paul Cleland, Assistant Director of the Division of Advertising Practices for the the FTC, and Paul Vogelzang, producer of the MommyCast, discuss the FTC's new guidelines for disclosure in new media and how it will affect bloggers and podcasters. Interview hosted by Matthew Snodgrass, Secretary for the ADM and SVP, Lippe Taylor.http://www.downloadablemedia.org/http://ftc.gov/bcp/bcpap.shtmhttp://www.mommycast.com/http://www.mattsnod.comhttp://www.lippetaylor.com