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Interview with Riikka Olli
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to tech & eCommerce expert, Riikka Olli, about circular business models.
KEY TAKEAWAYS
- My circularity/sustainability interest is linked to my background. Coming from Finland I literally lived in a forest in my childhood years. It comes from a connection to & respect for nature. It’s important that we change the way the world is turning towards environmentalism & doing business that protects the environment.
- A couple of years ago I got curious about exploring circular business economies. When I started working on Menddie I had a previous startup that made re-sale discovery easier, that led me to look at it more from a business perspective. Menddie’s key value proposition was around care & repair services to brands for their customers. It’s a tech platform that enables the service side for customers booking either through brands for warranty repair or for the customer booking out-of-warranty repairs. It’s also a network of menders & repair professionals.
- There’s a good number of companies already doing sustainability reporting & being very serious about it. But it’s not actually impacting or changing the way they do business or operate day-to-day. One of the things I feel, as a consultant, that I can help companies & decision makers see is what to measure today, what the sustainability report tells you, & pointing out the things they could be doing better & how to shift the system/business model. It’s about re-assessing your purpose & why you exist as a company; now you know where you are as a company, now you can drive your actions towards committing to those goals rather than simply reporting numbers.
- It’s our role to instil confidence in the process and to inspire. It needs to happen now. Companies need to see the risks of not acting.
BEST MOMENTS
‘Having kids made me think more about my environment & the way I live my life & what actions I wanted to show my kids.’
‘If you don’t build-in circularity into your value chain it’s going to be very difficult for you to measure the impact of your circular model without that traceability & visibility.’
‘Fashion, specifically, has these massive supply chains that are so complex, we don’t even know sometimes who the end supplier is, which is kind of scary.’
‘This really requires long-term vision, commitment.’
ABOUT THE GUEST
Riikka Olli provides business and strategy coaching for entrepreneurs & small businesses. Her experience is in Fintech (10 years at PayPal), Ecommerce (Pixmania.com and InPost UK). She is currently launching her own start-up within FashionTech, www.styleuncodedofficial.com, but she is looking to help other founders and small businesses in growing & expanding their business.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
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By Tze Ching Yeung
5
44 ratings
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to tech & eCommerce expert, Riikka Olli, about circular business models.
KEY TAKEAWAYS
- My circularity/sustainability interest is linked to my background. Coming from Finland I literally lived in a forest in my childhood years. It comes from a connection to & respect for nature. It’s important that we change the way the world is turning towards environmentalism & doing business that protects the environment.
- A couple of years ago I got curious about exploring circular business economies. When I started working on Menddie I had a previous startup that made re-sale discovery easier, that led me to look at it more from a business perspective. Menddie’s key value proposition was around care & repair services to brands for their customers. It’s a tech platform that enables the service side for customers booking either through brands for warranty repair or for the customer booking out-of-warranty repairs. It’s also a network of menders & repair professionals.
- There’s a good number of companies already doing sustainability reporting & being very serious about it. But it’s not actually impacting or changing the way they do business or operate day-to-day. One of the things I feel, as a consultant, that I can help companies & decision makers see is what to measure today, what the sustainability report tells you, & pointing out the things they could be doing better & how to shift the system/business model. It’s about re-assessing your purpose & why you exist as a company; now you know where you are as a company, now you can drive your actions towards committing to those goals rather than simply reporting numbers.
- It’s our role to instil confidence in the process and to inspire. It needs to happen now. Companies need to see the risks of not acting.
BEST MOMENTS
‘Having kids made me think more about my environment & the way I live my life & what actions I wanted to show my kids.’
‘If you don’t build-in circularity into your value chain it’s going to be very difficult for you to measure the impact of your circular model without that traceability & visibility.’
‘Fashion, specifically, has these massive supply chains that are so complex, we don’t even know sometimes who the end supplier is, which is kind of scary.’
‘This really requires long-term vision, commitment.’
ABOUT THE GUEST
Riikka Olli provides business and strategy coaching for entrepreneurs & small businesses. Her experience is in Fintech (10 years at PayPal), Ecommerce (Pixmania.com and InPost UK). She is currently launching her own start-up within FashionTech, www.styleuncodedofficial.com, but she is looking to help other founders and small businesses in growing & expanding their business.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website