“I think that there is an opportunity to consolidate, for the lack of a better word, operating system within a CPG business, where all that continuity and connectivity exists. So you don’t have to patch work together, you know, a network of advisors and companies and all sorts of things. That ultimately is sort of the core vision of Rodeo at large.”Rodeo capital isn’t Zachary’s first rodeo (get it😊). Zachary has lots of experience in the CPG industry – he’s started a gluten-free cereal company, a baby food company called “Little Duck Organics”, and he ran sales for a natural pet food company. Through these experiences, Zachary found himself disappointed in the services and infrastructure in the start up CPG world. In this episode of The Irresistible Factor, Zachary talks about how he started Rodeo as an outsourced operations group with the goal to help navigate the challenging CPG marketplace. Rodeo now partners with leaders in CPG to develop, scale, and sell their products through product development services, retail services, and operations services. Zachary talks about why he made the change from building his own brands to helping other entrepreneurs build their own. In addition, he talks about the type of brands he likes to work with, what he believes is stopping founders from succeeding, and the importance of being able to emotionally detach yourself from your business. “It allows you to reduce your ego so that you can better respond to a consumer’s perception of your brand rather than your own and that’s a really fun sort of psychological but very important piece of what we do.”