“When you look at the underlying root causes of poor health, diet-related diseases make up over 75% of that. So why aren’t we addressing the problem at the source: diet?”Kristi had a blast talking to Samantha Citro Alexander – Co-Founder of Bitewell on this episode of The Irresistible Factor. Samantha’s mission is to revolutionize the way we think about food by providing access and information about healthy and nutritious food to as many people as possible. Bitewell provides companies and their employees a way to encourage healthier eating (and ultimately better health) through personalized eating plans and insurance subsidies for doing so. Through the Bitewell app employees can order food from a large selection of meals that benefit their individual health needs.Kristi and Samantha talk in depth about things like the benefits employers will reap by making their employees' health a priority. They also talk about the truly individualized process they’ve created, and most importantly how they had to change their business model in order to survive!Samantha has incredible energy and a positive attitude towards challenges and stresses she (and most entrepreneurs) encounter, the biggest of which was a complete shift in their original business model which started as a direct to consumer play. Samantha also gives excellent advice to founders about how not to be their own worst enemy and why it is critical to delegate the things you’re best at (yes, you read that right).