Sarah Bond, Vice President of Marketing at Lucky Orange, a website conversion optimization tool, shares her career journey on how she got into marketing, and how Lucky Orange helps B2B marketers understand website visitor behaviour. 

She explains the different tools available such as heat maps, session recordings, and live chat; and how these tools help understand visitors' behaviours in aggregate but also at an individual user level. 

She also shares details on how Lucky Orange remains GDPR and CCPA compliant, and what she thinks is the key to conversion rate optimization.