Today’s guest is Sarah Hicks - Senior Sales Development Representative at Predictable Revenue Inc. Company founded by Aaron Ross , author of the award-winning, bestselling book Predictable Revenue. Sarah works at the foundation of modern SDR approach.

Michael and Sarah talk about the role of SDR in the sales process, what are the best KPI’s to support this role, and what skills do SDRs need to have to be successful in their job.

Enjoy listening!