Joining us today on The Irresistible Factor is Lori Levine, CEO and Co-Founder of Scott’s Protein Balls. In this episode, Lori tells her inspiring story about how her struggle with breast cancer in 2017 led to her launching a brand. After conquering breast cancer, she realized that it was time to regain control of what she ate and how she took care of herself. At age 52 she was determined to get into the best shape of her life. Her nutritionist called the protein bar aisle “the walk of shame” as they are packed with sugar, soy, and preservatives. That caused Lori and her husband Scott to look for an alternative snack. Lori wanted a quick grab-and-go snack that was as nutritious as it was and tasty. Her husband Scott started experimenting with recipes that were clean, low in sugar, and delicious – all the things that protein bars weren’t. In this episode you’ll hear how Scott’s Protein Balls grew from a family snack to a thriving brand. This episode will give you hope and also perspective. You’ll also hear: How to keep a positive mindset through the highs and lows and turning hardships into opportunitiesTheir partnership with the Breast Cancer Research FoundationThe challenges and rewards of finding the right employees that are aligned with your mission