This week, Jay sits down with the one and only  @squishikitti  (aka Nandi) for an unfiltered, hilarious, and insightful chat about turning creativity into a full-time business. From going viral on TikTok and Facebook to navigating the world of parasocial relationships and online communities, Nandi shares her journey from art kid to thriving brand owner.We dive into:🛍️ The rapid rise of the Squishi Kitti brand🎥 How a sassy packing video turned into a audience hit💡 The reality of building an online community (the good, the bad and everything in between)📦 Selling at conventions vs. online: what really works?🤯 Balancing neurodivergence, creativity, and the constant hustle of a creative business.And, of course, we talk about the most important topic of all: why Babybel and Pepperami are the ultimate convention survival snacks.💙 Find Squishy Kitty!🔵 Shop & Socials: https://www.squishikitti.com | https://www.instagram.com/squishi_kitti/💙 Find Us and Support the Podcast!🔵 Visit https://theconcreatives.com for all our socials and more!⭐ Love what you’re hearing? Leave us a 5-star review to help keep the podcast growing!