Steffen Hedebrandt, Co-founder and Chief Revenue Officer at Dreamdata, a B2B revenue attribution platform talks about his journey to co-founding Dreamdata, and how the platform is solving the problem of attribution and focussing on understanding the customer journey to support multi-touch in the B2B world. 

He also shares why it's important that B2B marketers start digitalizing their customer's behaviour today, and how they can get started with attribution.