“...Only create a company if you're creating a solution to a problem that exists, but the solution doesn't already exist. It's really difficult for investors to get excited if what you're bringing to the market is already out there, and it's only slightly different.” Kristi is thrilled to be joined by Steve Molino, Principal of Clear Current Capital on this episode of The Irresistible Factor. Clear Current Capital is a publicly funded, specialized venture capital firm making early-stage growth and impact investments in the US plant-based food and cell-cultivated meat space.Steve joins us to discuss the importance of innovation in the plant-based space, the exciting applications of precision fermentation, and the power of brand storytelling. He also offers some insight into the kinds of companies that Clear Current Capital invests in and shares his thoughts on what makes a great founder.With prior experience at leading mission-driven venture capital firms, as well as in the financial services and strategy consulting spaces, Steve has a wealth of expertise to share. Be sure to tune in to learn more about how Steve and Clear Current Capital are catalyzing sustainable change in the food system and how you can play a part in driving that mission forward.