This may have been arguably most important guest as you most likely don't know who Gary Illyes is (and he likes that way). He works at Google as a Trends Analyst, but he downplays his importance as he is truly a humble guy. We discuss how to REALLY get to top of search for Google, Why he stopped using Twitter and how is working to protect true ecological systems throughout the world. He is one of the people on the Google Search Team which control 70% of all search worldwide! Not to mention, he opens up about wha's important when getting ranked in google as he is a world leading authority. To learn more about New Theory, go to: http://NewTheory.com