In this video, I talk with Mara Glazer, the founder of Direct Response Copy Girl and the daughter of famed copywriter Bill Glazer (Glazer-Kennedy Insider Circle). We dig deep into the roots and impact of the most important aspect in the world of marketing: copywriting. We cover key principles, past experiences, and specific tactics that are immensely valuable to ANY business or entrepreneur. If you have ever wanted to level up your messaging game, this is an interview you will NOT want to miss.