Today’s guest is Todd Caponi - the author of the award-winning & international best-seller, The Transparency Sale. He's also a speaker & workshop leader as Principal of Sales Melon LLC, and Managing Director of Chicago’s VentureSCALE.

Michael and Todd talk about: how C-level executives prioritize their work with inbox, what is the most important part of a cold email, and how content helps in nurturing sales.

Enjoy listening!