Award-winning producer, director and owner of ISB, Ursula Romero joins the podcast. She recounts starting out as a 16 year-old working for the World Athletics Championships in Germany, then the 1994 World Cup in Dallas. Ursula recalls the challenges of broadcasting an event via satellite near London City airport, earning the trust of the Chinese while planning the broadcast of the road cycling event for the 2008 Beijing Olympic Games, and cherished lessons learned from her father, legendary broadcaster Manolo Romero.