Today’s guest is Wes Schaeffer - CEO at The Sales Whisperer. The Sales Whisperer is the professional sales training company. Over 14 years they help entrepreneurs, business owners and salespeople to increase sales. Wes is the CRM and digital technology expert with hundreds of successful technology implementations.

Michael and Wes talk about the role of technology in modern sales, how to choose the best tech for your sales team, and the nuances of integrating new software.

Enjoy listening!