William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform.

The marketing automation market is increasingly crowded, and William discusses how Sendinblue positions itself to stand out amongst competitors. Find out some of the different requirements for B2B and B2C marketers and how B2B can benefit from replicating B2C campaigns.

William also discusses some of the most effective campaigns he has seen and some of the simple techniques that can have a huge impact.