STUDIO SML

Interview with Yah-Leng Yu and Arthur Chin of Foreign Policy


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Since Yah-Leng Yu and Arthur Chin founded Foreign Policy in 2007, the globally-acclaimed design and branding agency has been behind some of the most recognisable projects around town in partnership with clients such as Figment and Singapore International Photography Festival. Narrative-making and storytelling defines their work, while a principled local sensitivity provides foundations for their community-minded initiatives such as Design Diplomacy and Brand Guide: Singapore Edition. Good design is intrinsic to good business in their work, creating projects that are not just form, but substance. We trace their local and international roots with the pair, who are partners not only in their creative practice, but in life as well.

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