Showmakers: the podcast about how to make better podcasts

Interviewing 101 – How to Make Guests Sound Their Best


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In this episode of Showmakers, host Ed Barker, founder of Studio 1878, talks about the intricacies of conducting stellar podcast interviews. Touching on everything from preparation to execution, Ed offers valuable advice on making guests sound confident and engaging. Key points include the importance of thorough research, the utility of pre-calls, technical preparations, and the art of active listening. Listeners will learn the nuances of asking open-ended questions, managing the flow of conversation, and maintaining an engaging dialogue


00:00 Introduction

00:40 Interviewing is a Skill

01:31 Great interviews Start with good prep

02:37 Do The Tech Check

03:32 In the Interview, Start Warm

04:15 Remember to Make Space for Your Guest

05:06 And if They Go Off Track ...

06:02 Remember Your're Goal is to Make Them Sound Great

06:31 Get It Right, Your Audience Will Talk Away With Something



About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎


Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

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Showmakers: the podcast about how to make better podcastsBy Studio 1878