This week, Kristen Hayer interviews: Jim Kalbach, author of The Jobs To Be Done Playbook.

The next book we will be diving into is The Effortless Experience by Matthew Dixon, Nick Toman and Rick Delisi. Before Kristen starts digging into that, she'll be reviewing an article or two.

While she has some books in mind for the rest of the season, she'd love suggestions as well. Email [email protected] with any questions or ideas.