On this episode Victoria chats with May Lindstrom, founder of her eponymous luxury skincare brand, about growing loyal customers, not compromising on quality ingredients and working with progressive retailers. This inside conversation reveals a new level of relationship between brand and consumer currently unfolding with natural beauty fans and sheds insight into the future of how to market your brand based on remaining focused on your company’s principles.

004: Into The Blue With May Lindstrom

In 2013 just before green and natural beauty became fashionable, a small group of independent entrepreneurs collaborated to promote their businesses creating a valued and unique consortium between competing brands. This beloved event was entitled, A Night For Green Beauty and was well-received by the public allowing customers to meet the people making their natural cosmetic and personal care products. This podcast covers all the angles of the green beauty industry from brand-building, education, conscious marketing, consumerism, retail and dreaming outside of the conventional beauty box.

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How do you talk about something that hasn’t been really talked about? On this very frank episode we touch upon the topic of diversity and inclusivity in green beauty, shifting the demographic to increase cultural awareness. Victoria shares her personal experiences with beauty blogger Lynda Daboh, founder of the beauty blog, Wonderlusting, and Raman Sekhon, Senior Executive at Saint Cosmetics. Their discussions cover how women of color have experienced difficulty finding makeup and skincare products that suit their needs specifically with green beauty. On this episode you’ll hear the advice from all three women on how best to join the conversation of diversity tactfully, honestly and authentically. Our guests also share painful and funny stories in their efforts to bridge the gap with discovering natural products.

005: Let's Talk About The D Word. (Part 1)

On this episode of The Green Universe we speak to three green brand formulators and founders about the challenges they face formulating some of your favorite beauty products. We speak with Suzanne LeRoux of One Love Organics about the importance of preservatives (including phenoxyethanol), Pedro Catala of Twelve Beauty about understanding the science of natural ingredients and monitoring safety control and creating high quality products that solve problems with Dr. Sarah Villafranco of Osmia. Each founder shares their fondness for ingredients with integrity and their connection with specific ones. It’s an illuminating and frank episode we hope you enjoy.

003: Ingredients and Integrity

On this episode Victoria speaks to a brand founder about the trials and tribulations of creating a conscious brand and connecting with customers. Victoria also speaks to a conscious consumer who explains her eye opening moments when she first discovered harmful ingredients in her personal care products and how she switched to safer products. We also learn how a retailer navigates the big, wide world of beauty by focusing on selling natural and green products to a growing market of consumers.

002: Conscious Marketing. Separating Fact From Fiction.

On this episode, ANFGB founder, Victoria Fantauzzi takes us back to the roots of ANFGB and shares how a simple idea influenced a well-received public event that grew into a beloved celebration between brand founders and customers. Along with her company, La Bella Figura co-founder, Karen King and friend Susan Linney they discuss the concept of collaboration, putting a plan into action and the importance of ice when hosting a party on a hot night in New York City. This is a light-hearted beginning into the world of green beauty and we hope to delight you with more fun and honest conversations. This episode is being sponsored by several of this year’s ANFGB approved brands: One Love Organics, Kahina Giving Beauty and La Bella Figura.

001: Don't Forget The Ice!

The Green Universe

004: Into The Blue With May Lindstrom

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