Into The Forge

Into The Forge Season 2: FieldVision


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In each of our podcasts, we ask top hardware entrepreneurs the same 10 questions to better understand the challenges and best practices in starting a hardware company. In Season 2 Episode 2, Lemnos’s Eric Klein speaks with Kavodel Ohiomoba and Andy Kittler, co-founders of FieldVision, a Lemnos portfolio company that builds an autonomous camera that automatically films any team sport.

 

  1. Why did you start your hardware company? 
  2. Kav: My background was in sports and tech. After I graduated from college, I worked for a company that built a sort of “Moneyball” for various NBA teams. Our first client was the Golden State Warriors, and they have this unique blend of cameras. Those cameras track the XY coordinates of every player and the XYZ of the ball. I took that data set and said, “When Stephen Curry goes left of the ball screen, here’s what he scores, and when the Warriors run a small small with Stephen Curry and Klay Thompson, here’s what they do”. That was my foray into computer vision and technology. After that, I had this idea to bring that down to the youth level. The only way to do it was hardware and here we are.

     

    1. Had you worked on hardware projects before this startup? 
    2. Kav: Never an official hardware product. I bought Zigbee components, took them out to a field, and tried to use the Zigbee protocol to figure out locational data based on where I was. I tinkered with things and played around with various hardware stacks, but never even thought about fully building a hardware drive before this.

       

      Andy: As a kid, I kind of built my own desktop and did some of those various weekend trips to RadioShack—just building kind of random stuff. I also had some experience at a hardware-software company called Theatro, which I helped start. We built a communication device for retail store associates, but I really didn’t have exposure to the hardware side of that development process.

       

      1. How did you decide what would be your first product?
      2. Andy: I had been working at various startups and also been a coach for both youth and college lacrosse. When Kav started to speak to me about what was possible with computer vision, how we could build this camera, and what we could do with it, I immediately knew from coaching that there would be a huge impact on what coaches would be able to do for the teams in terms of development. But I also knew that there would be a lot of use for parents.

         

        1. What kind of engagement did you have with mentors, peers, or incubator colleagues early on?
        2. Andy: We’ve worked really hard to build an advisory team where that has a deep set of experience in cameras, hardware, and manufacturing, which also includes Lemnos. Part of what led us here is that we knew that we wanted to fill that founding team gap with some deep experience. I’ve built out a bench that we feel like does that.

           

          Kav: We have a set of advisors that we essentially approach every month or two, give them a pitch, tell them the story, and give the update around where we currently are. For us that’s been an incredible way to test our thesis and to validate our thinking and to incorporate feedback. We found folks who like sports, who are interested in the product natively. Our most key advisors, the Dean of Engineering at Wash U, started three or four computer vision companies, and he used to work for the New England Patriots. So he had this natural affinity to the idea and was more tha

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          Into The ForgeBy Eric Klein