Art Smitten

Into the White Cube


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Ever wondered why art galleries have plain white walls, bright white light, and simple minimalist decor?

This interior practice has been labelled the ‘white cube’ by art writer Brian O’Doherty in his fundamental 1976 text, ‘Inside the White Cube: The Ideology of the Gallery Space.’

This week for our art history segment, Audrey dives into the concept of the 'White Cube' gallery interior, and why we now use it globally.

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Art SmittenBy SYN Media