About eight months ago, the National Innovation and Science Agenda identified the problem that small businesses and their engagement with university was a very weak part of the Australian innovation system. contentgroup was then fortunate enough to apply for and receive an Innovations Connections Funding. We are now using this grant to bolster our content communications methodology with evidence-based research and specially designed toolkits. As aprt of this, Dr Ying-Yi Chih and her team have engaged 20-plus governments from local, state, federal and multilateral levels, to test, validate and feedback on the contentgroup approach. David Pembroke speaks to Dr Ying-Yi about some of this feedback and where the project will go from here.