This week for the InTransition Podcast we're delving into the archives and revisiting our interview with David Rawlings, a social media professional starting his online career in 1996. With his background knowledge in the field, David P and David R discuss challenges facing the government in getting started with content marketing and the endless opportunities the government has to publish engaging content upholding the responsibility of explaining policy and programs to the public.

Discussed in this edition:

• Using skills learnt in one area communications (PR or journalism) and applying it to another (social media)
• Governments learning social media engagement comes from quality and consistency, not one or the other
• How to keep things interesting and curating information to cater for your audience