A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming ­­harder and harder to break through the noise.

In this episode, Trevor provides us with ways to do just that; break through the noise and engage a following. His tips include finding what interests your audience, then building your skill set to meet those interests and specialising as required, to make your relationship with your audience a successful one.

Like our host David, Trevor is one of the old dogs in the industry, busy teaching us all the new tricks. There’s a lot we can learn from those communicators who began their careers at the dawn of the internet, and this podcast is a rare insight into those times.

Listen to two old friends discuss the past and future of content.

Discussed in this podcast:

• How to build strong relationships with your audience
• The growing noise in marketing and how to avoid it
• Connecting PR with content marketing
• It’s a competition for people’s attention
• How to get people to listen, and stay listening
• Why storytelling is such a crucial element in engaging your audience
• Ways you can get creative with your approach to content creation
• The future generation of comms professionals: more prepared than ever
• Generalise your skills, then specialise
• Learning from experience – want to give advice about podcast? Make a podcast. Want to provide tips for blogs? Start your own blog.

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