Initially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective.

With three decades experience in presenting for Nine, Seven and the ABC, Virginia is no stranger to audience-centric communication, having built a strong reputation for her approach to news broadcasting.

In this podcast they discuss:

• The Order of Australia
• Dramatic changes in the news media
• The post-truth world
• How narrowcasting can be bad for the consumer
• Everyone needs to be a communicator, not just the comms team
• The continued use of formal language and jargon in government
• The first question you should ask at a press conference
• Understand your audience – stand in their shoes

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