In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group. 
She shares her background and journey, as well as the process of pitching and funding  her idea to make it a reality.
Stephanie explains the day-to-day activities of the unit, including consulting advertisers on eco-efficient media planning and helping media vendors become more sustainable. She emphasises the importance of measurement and offers advice for individuals looking to start sustainability initiatives in their organisations.

This episode is brought to you as always by The Digital Distillery.

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner