This week I'm chatting to James Boulding, Marketing Manager for Cabrinha. James has had an interesting path to his latest role with roots in climbing, maths and music. We discuss how he got into flying kites back in the day and his early career as a pro rider. James and his friends, Aaron Hadlow, Sam Light and Tom Court, redefined what it meant to be a pro rider when they embarked upon the groundbreaking Freeride Project and we talk about that too.

James has been all over the world and his got lots of tales to tell, he's a humble guy who's immensely talented on the water, even though these days you'll more likely find him behind the lens rather than in front of it. If you listen in you'll also find out what James is looking for when it comes to pro riders too!

I hope you enjoy this latest episode and as ever, feel free to share it with your friends on social media and down the pub!

The Freeride Project