Sera Tajima, Host and Founder of The Craft gives an introduction to circular design with 4 global examples of circularity from Apple to e-waste in Brazil.

Chapters

(00:00:00) Introduction to circular design

(00:05:35) Why design for circularity

(00:07:10) Technical and biological waste

(00:10:21) Smartphones, cost-savings, and Apple

(00:12:20) Shifting to a society that consumes less

(00:14:16) 4 Case Studies on Circularity

(00:14:36) Recycling plastic waste in the beauty industry

(00:18:14) Leveraging e-waste to build digital equity in Brazil

(00:21:03) Modular headphone subscriptions to reduce waste

(00:22:51) 100% regenerative agriculture with buy-in from shareholders

(00:25:31) Continue the conversation