In this episode of Medtech Madness, Dr. April demystifies one of the most critical building blocks of medical device reimbursement — coding.

Whether you’re launching a novel implantable, a software-based diagnostic, or a breakthrough wearable, you need to speak the language of the healthcare system — and that language starts with codes.

You'll learn:

• The difference between CPT, HCPCS, and ICD codes — and what each one is used for
• How codes connect your innovation to payment, adoption, and clinical workflow
• Why a brilliant product can still fail if the right code doesn’t exist
• When and how to start thinking about coding in your development timeline

This episode gives you the foundational knowledge every medtech innovator needs to navigate market access — and avoid costly surprises when it’s time to scale.

💡 Learn more about TTi Health Research & Economics at www.tti-research.com