In this episode of Medtech Madness, Dr. April unpacks the stakeholder that too many innovators overlook — the payer.

Whether you're building breakthrough devices or reimagining diagnostics, understanding how payers think is essential to getting paid, getting adopted, and scaling real-world impact.

You'll learn:

• How the U.S. payer system is structured (and why it’s not one-size-fits-all)
• What drives payer decision-making beyond clinical data
• The difference between coverage, coding, and payment — and why it matters
• Strategic timing for engaging with payers in your development process

This isn’t just theory. It’s the method behind the madness of getting your medtech innovation off the shelf and into practice.

💡 Learn more about TTi Health Research & Economics at www.tti-research.com