Today let's talk about SEO for your business. SEO stands for search engine optimization and this is something that can be really scary for a lot of business owners, because it feels like this, just like what the hell is it, how do I do it, it's super complicated or it's like very like hard to know what is right to do what is wrong to do what should I be doing. So I wanted to do a little introduction into SEO for small businesses at Sandy Nicola digital the marketing agency we work with a lot of small and medium sized businesses on their SEO, and basically you know let's just start with what is SEO so SEO search engine optimization is anything that's coming up like if you Google something, all of those results that are coming up, that's search engine results, right, and then the O is optimization which is optimizing your site to help ensure that it is coming up in those search results. So I'm not talking about the results that come up in the first few slots after you Google stuff, you'll see next to those that says ad and those are Google ads right those are display ads, those are you know people are paying to come up in that first, second, you know, or third result. Anything below that, or if no one is running ads for that, you know, then no ads will come up, but anything else that's coming up, those are organically coming up in your search engine results, so that means basically Google looks at the entire internet right any

page any website that has been submitted to

their, to their to Google, and they do what's called crawling a website and they look at your whole website, and they decide based on what this user is searching for, they want to give in the search results, the all the sites all the content that is most likely to closely aligned with what that user is searching for, right, because Google wants their users to have a good experience a good user experience so they want to make sure if I'm googling best vegan recipes for the instapot Google wants to make sure I'm seeing content that's coming up that's related to vegan restaurant recipes for instapot right, they want to make sure I'm not getting results for meat based and subpar recipes right because that's not relevant to me and so I don't want as a user, I don't want to have to parse through irrelevant information. So Google will crawl through your website, and using all the information on your website and you know different things that we're going to talk about in a minute, they will decide okay what is this website about what's the content of this website about, and then that is how you come up in those search engine results.