In this episode, Nathan and Brad interview Baba Java's head roaster, Reuben. They go in depth about the step by step process that it takes to source our coffee ethically and work with partners that hold our same values.

Reuben has been with Baba Java since 2018 where he began learning to roast. He was truly born with a talent for the art of roasting and just became CQI Certified as a Q Grader last year. There are less than 7,000 CQI Q Graders worldwide and only 400 in the US.

"Well as our motto is, it's excellence from farm to cup. We want to have excellence and we want to strive for excellence in everything that we do. From farm to cup. From sourcing the coffee as directly as we can to the farm, to brewing it properly," Reuben said. "We want to work with partners that share those values. With sourcing high quality coffee, ourselves sourcing high quality coffee."

Nathan is the president and co-founder of Baba Java Coffee. He founded Baba Java Coffee alongside his son, Joshua Parvin in 2017. Nathan serves as the big-picture visionary that pioneers strategic growth in all internal and external Baba Java endevours.

Brad is the Vice President of Operations and long-time close friend to Nathan. Brad inspired the business concept at the very heart of Baba Java and continues to instill their values in day-to-day operations. Without Brad, Baba Java would not exist as it is today.

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