Art and commerce are a powerful combo when you’re using your craft to make your living. But how do you turn an artistic hustle into a sustainable business? How do you prevent cash flow from overriding creativity in your decision-making? Entrepreneur Nick Ruffini (Pronto, Drummer’s Resource, Revoice Media) breaks down the very personal process of artistic entrepreneurship into the doable, the definitely don’t-able, and the practical with leading names in an array of industries.

Nick Ruffini has been a professional musician for nearly 20 years, with a top 50 record to his name and endorsements from major drum manufacturers. He’s been an entrepreneur even longer, helping his family run multiple restaurants before branching out to launch his own dining, music, and media businesses. The Revoice Media founder understands the importance of owning your creative voice and the tough practicalities of building a business around it.