Brian begins his series on John Caples Headline formulas from his classic book, Tested Advertising Methods. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Introducing 35 Proven Formulas for Writing Headlines by John Caples. Okay. John Caples wrote this book, Tested Advertising Methods. This is this is the fifth edition, it has other things added into it, it’s […]