What do you need to consider BEFORE adding a new product/product category to your line? Sure, you’ve probably heard about all the perks that can come along with adding in new products like: gaining new customers, revitalizing old customers, and attracting wholesale buyers who are seeking variety. But before you decide to turn your big idea into a new product and jump into create mode it’s important to strategically vet your product idea. That’s why in today’s episode we are guiding you through a comprehensive 9 step process that will allow you to determine whether your new product is scalable, will align with your brand, and has the potential to yield decent profit margins. 

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