Amazon is launching Alexa+, a new version of Alexa powered by generative AI. This enhanced AI assistant aims to be more conversational, intelligent, and personalized, assisting users with various tasks. Alexa+ can manage smart homes, make reservations, provide information, and even navigate the internet to complete tasks without direct user intervention. It learns user preferences to offer customized suggestions and is designed to be proactive and readily available when needed. Alexa+ is free for Amazon Prime members, enhancing the value of a Prime membership. It will be available across various platforms, including Echo devices, a mobile app, and a browser-based experience, with early access rolling out to select users.

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