Every great marketing project starts with a brief. This is your B2B Marketing Brief. Brought to you by Beacon Digital, B2B Marketing Brief is a podcast by marketers, for marketers, and delves into their unique challenges and successes. Unlike B2C marketing, B2B is still fine-tuning its strategies and voice. Join co-hosts John Walker and Samantha Spoto for insightful interviews with B2B marketing experts. Discover what steps successful marketing heads took during their early careers and how they managed aggressive growth goals. Each season is a compact four-episode mini-series that focuses on one theme. Listen to an entire mini-series or individual episodes, which unpack specific marketing tactics.