<p>The creation and launch of Benchmark CRM has been a process years in the making. We talk to Director of Product Development Paul Rijnders, who has been at the head of the team since day one. We got to hear everything that goes into the development of a tool like a CRM. If you're looking to get clued into the world of CRM, this is a great place to start.</p>

The creation and launch of Benchmark CRM has been a process years in the making. We talk to Director of Product Development Paul Rijnders, who has been at the head of the team since day one. We got to hear everything that goes into the development of a tool like a CRM. If you're looking to get clued into the world of CRM, this is a great place to start.

<p>The creation and launch of Benchmark CRM has been a process years in the making. We talk to&nbsp;Director of Product Development Paul Rijnders, who has been at the head of the team since day one. We got to hear everything that goes into the development of a tool like a CRM. If you're looking to get clued into the world of CRM, this is a great place to start.</p>

Introducing Benchmark CRM Director of Product Development Paul Rijnders

Welcome to the Heart of Business brought to you by Benchmark. It's the business podcast that won't make you flatline, where we discuss what pumps life into your company.

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Introducing Benchmark CRM Director of Product Development Paul Rijnders

Introducing Benchmark CRM Director of Product Development Paul Rijnders