On this week's episode of #OpenSourceSelling, I talk with @BobCarlstrom. Bob successfully transitioned from personal trainer to #B2BSeller more than a decade ago. In this segment, Bob shares the unconventional path he took into #B2BSales and compares it to how many #salescycles progress: There wasn't a direct path. There were starts and stops, but he had a goal, kept his focus, and reminded himself often of what he was trying to accomplish. Following this pattern of setting a goal and keeping maniacally focused on the outcome, he has already had tremendous success working for some of the largest companies in the world--IBM, Salesforce, Microstrategy, and now AWS.

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