Gone Astray - Russell Johnson

Introducing C-Commerce, My Get Rich Quick Scheme – Gone Astray Podcast


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I’ll have to admit. I was never much of a businessman. In fact, I could probably have been considered by some “a loser.” My dreams of a golden tower with my name on it had pretty much faded.
But then I came up with an idea that I thought, humbly, was brilliant. I thank my domestic shorthaired cat I appropriately named Warren Buffet.

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I observed that every time I sat down at my computer, Buffet was, within seconds, up on the keyboard between my face and the screen. But not only the computer. Every time I tried to read in bed, there was Buffet between me and the book.
Hmm. There is a business model here, I thought. A revolution in advertising: pussycat popups.
I hunkered down at my computer, Googling treatises on feline behavior, the semiotics of Garfield, Egyptian history. Actually, the first known user of cats in advertising was Cleopatra, who employed them to flog her brand of makeup foundation and false eyelashes.
PussycatPopup, I named the company. It was not your typical garage startup. Actually I founded the company on a little Walmart wicker table between my Murphy bed and Buffet’s box. But, despite its humble beginnings, I knew that I had created a revolution: C-Commerce, the ultimate in “in-your-face advertising.” Ads would crawl between your eyeballs and every other medium: your mobile phone, your morning paper, your book, between you and Fox and Friends or Rachel Maddow, whichever you prefer. They would crawl into bed with you, interrupt your private bathroom moments.
C-Commerce would give new meaning to the old expression “run it up a flagpole and see if anyone salutes.” Cats could do that. They would be billboards that defied zoning regulations, ads that yowled at the moon.
The business model was simple: kitty litter. Give the kitty litter away but include a PussycatPopup banner in each bag with peel-off Velcro tabs to attach to your tabby. The revenues from advertisers would pay for the litter and provide a handsome profit. Tiny GPS transmitters, embedded in the banners would,
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Gone Astray - Russell JohnsonBy Gone Astray - Russell Johnson

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