In a special edition episode recorded at this year's Fierce Pharma Conference, Physicianary host, Hansa Bhargava, MD, joins Cynthia Matossian, MD, FACS, Todd Armstrong, and Mark Bard for a panel discussion about clinical and industry opinions surrounding AI in health care. • Intro 1:45 • Healio asked about 550 physicians, "What is your opinion of AI"? 2:36 • Todd, AI is part of the clinical workflow. […] What does it mean for advertisers, brands and publishers? What are the concerns and misconceptions? 3:26 • What is the biggest trend you've seen surrounding AI in clinical workflow? 6:45 • Dr. Matossian, what is the value of AI to clinicians? How is it changing the way we practice medicine? 9:41 • What do you think is making some physicians hold back when it comes to relying on AI? 12:35 • Is it ethical and safe as a brand to use AI-generated tools for sales follow-up calls? 13:46 • Hansa, how do you convey the value of AI tools, especially from vetted sources? 15:41 • Discussion on the value of transparency. 18:49 • Final thoughts? 20:05 • Thanks 23:40 Todd Armstrong is a senior vice president and group media lead at CMI Media Group.

Mark Bard is a new media, marketing, and technology entrepreneur.

Cynthia Matossian, MD, FACS, is the founder and medical director of Matossian Eye Associates, an integrated ophthalmology and optometry private practice.

We'd love to hear from you! Send your comments/questions to Dr. Bhargava at [email protected].

Become a member of the Physicianary Fan Group and keep the conversation going! Join episode discussions, share your insights and leave your questions for Hansa and her guests. Go to community.healio.com and register today!

Disclosures: Bhargava reports no relevant financial disclosures. Armstrong reports he is the Group senior vice president of engagement strategy at CMI Media Group. Bard reports he is co-founder of The DHC Group. Matossian reports being CEO of GPOphtho.