In the episode, Raffaele Asquer shares how the Foodiamo project was born, from the marketing research, to the choice of the name and logo, to the creation of a brand. Roberto Croci, writer and editor for several Italian entertainment magazines, tells about his desire to cover Italian food and how this led him to approach Foodiamo.

Introducing Foodiamo - the Italian Guide to Italian Food, with Raffaele Asquer and Roberto Croci

Hi! I'm Paolo, the author of Quatro Fromaggio and Other Disgraces on the Menu. This is Thoughts on the Table, an audioblog on food and food culture, with a special eye on the difference between the so-called Italian Food and the real food of continental Italy.

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Introducing Foodiamo - the Italian Guide to Italian Food, with Raffaele Asquer and Roberto Croci

Introducing Foodiamo - the Italian Guide to Italian Food, with Raffaele Asquer and Roberto Croci