When companies have a new product idea, the path from concept to production isn’t always clear—and the decisions made early can make or break success.

In this live episode, Jake Hall (The Manufacturing Millennial) sits down with Rush LaSelle, CEO of Fathom Digital Manufacturing, to unpack how ideas actually make it onto the manufacturing floor—and ultimately into the hands of customers.

As one of the first touchpoints for companies bringing new products to life, Fathom helps teams navigate critical decisions around manufacturing processes, speed of iteration, cost vs. quality, and scalability. Rush shares insights from working with cutting-edge technologies like humanoid robotics, fast-paced innovation cycles, and global organizations pushing the limits of what’s possible.