Friends, we've got a new kind of digital fun for you to enjoy. It's called Mashable Reels. Each one tells a complete story with vertical video—a perfect match for the mobile web. Reels deliver daily, compact, substantial multimedia-infused packages, with deep narratives that rise above the whiplash-inducing pace of your normal news feeds. Reels are intuitive, and what we consider to be the best way to watch vertical video on the mobile web.