Today, we want to introduce you to Now, What's Next?, an original podcast from Morgan Stanley. This season of Now, What's Next looks at how the supply chain connects us all, and what happens when it breaks. The “Great Kettlebell Shortage” episode looks at why it was so hard to get kettlebells during the height of the pandemic. In this episode we meet Jay Perkins, the co-founder of Kettlebell Kings. During the beginning of the shortage, Jay sold out of two containers worth of product in about 10 minutes. While some businesses were hurting, others stepped in to fill the gap left by China. We hear from kettlebell manufacturers in Vietnam and the US who took the opportunity to make their move.

Listen to Now, What’s Next? anywhere you listen to podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices