Premieres November 8 — So Help Me is a show about self help and what happens when you try to figure yourself out. Profoundly flawed but hopeful host Anna Ladd tries different self help methods to fix everything from her attitude to her apartment, and learns from experts and others who have tried them along the way.
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Introducing So Help Me (from Casting Call Winner Anna Ladd)

Casting Call is like a Hollywood singing competition, but for people who are pros at audio interviews and non-fiction storytelling. On the show, an esteemed panel of judges will join host Jonathan Goldstein to vet submissions from aspiring podcast hosts across the country, and select three finalists to travel to Gimlet HQ to make a pilot of their show. One talented hopeful will have their pilot turned into a mini-series, produced by Gimlet, and maybe even get a Squarespace sponsorship of their own -- the pinnacle of podcast fame.

All of the glory and the drama of the competition will be documented for listeners to hear. Expect a behind-the-scenes look at the weird and wonderful world of podcasting. You’ll learn what makes a good host and how entertaining shows get made.

Personal Journals

Society & Culture

History

Philosophy

Places & Travel

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

When Anna moved from a large apartment in Philadelphia to a small apartment in Queens, she had to get rid of most of her possessions. Throwing stuff out felt good until she got to three large plastic bins in the corner of her apartment. They were filled with all the art she’d made in Art School. For weeks, she couldn’t bring herself to throw the art away. To understand why, she turned to a 4’7 Japanese tidying legend.
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So Help Me: Betraying Your Childhood Dreams

In 2018 Anna Ladd won Gimlet’s Casting Call competition - a search for the “next great podcast host.” Her prize for winning was that Gimlet would help her make a podcast mini-series. But when she moved to New York and started to make the show she realized the dark secret of reality show success: Just because you win a contest doesn’t mean you know what you’re doing. Making the show was overwhelming until Anna started a self-help program (a couple, actually) and got some advice from Alex and PJ.
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So Help Me: It’s always too soon to quit

The moment you've been waiting for. This episode was recorded live, which means you get to listen in on the conversations between host Jonathan Goldstein, the Casting Call finalists and judges. You'll hear what post-podcast pilot life is like for the three finalists, and who wins the Casting Call grand prize: A mini-series produced by Gimlet Media.
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Episode 7: And The Winner Is...

We’ve made it to the final stage of Casting Call. There are spoilers in this episode. There are even spoilers in this description. Begin at Episode 1.
If you’re still reading, we trust you have listened to the first five episodes. 
This is “An Exciting Business Opportunity,” the pilot from Anna Ladd. This podcast is all about multilevel marketing companies—or MLMs. MLMs are companies like Amway, LuLaRoe, and Mary Kay. In this pilot, you’ll learn about the dark underbelly of LuLaRoe, a leggings MLM. Plus, you’ll get to take a peek behind the curtain and learn what it’s like to report on one of these companies. 
Casting Call is a reality competition podcast brought to you by Squarespace and Gimlet Creative. We’re on a mission to find America’s next top podcaster, and we need your help. After listening to the series, vote on your favorite pilot at CastingCallShow.com. The winning host will get their very own Gimlet miniseries. The winner will be announced in Casting Call's final episode on October 3rd. 
Learn more about LuLaRoe by reading Claire Suddath’s incredible piece in Bloomberg Businessweek: 
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Introducing So Help Me (from Casting Call Winner Anna Ladd)

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