A new groundbreaking animal welfare organization has launched! Host Dan Schulof discusses his latest push to change the pet food industry, the Petfood Consumer Rights Council. 

The PCRC founder's drive is officially live and welcomes the opportunity for any dog owner to be a voice of change. The organization was designed inside out to give equal voting power to all members by prohibiting donations from large organizations. It marks a needed change in the way animal non-profits are organized.

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Ready to join and make a difference? Donate or become a PCRC member today: https://bit.ly/ThePCRC

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