The Born Good Podcast

Introducing The Soulscale Index


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By ranking one hundred organizations across a diverse range of sectors, the Soulscale Index evaluates how prominent global companies manage the tension between expansive growth and the preservation of their founding values. The index highlights those that successfully maintain brand integrity through methods like technical innovation, radical honesty, or community-driven models. Conversely, the data identifies corporations that have succumbed to soul-eroding pressures, trading their original spirit for transactional efficiency and shareholder returns. Ultimately, it serves as a thematic benchmark for measuring whether a business can achieve massive scale without abandoning its core values and original good intentions.

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The Born Good PodcastBy Born Good