Vanguard by Shopify Studios explores the human stories of entrepreneurship from unexpected corners of our current moment. Here’s a sneak peek of our second season.

Introducing Vanguard Season 2

How unexplored communities and unexpected subcultures make money today.

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Bear Witness is a co-founder of A Tribe Called Red, a Canadian DJ collective that blends hip hop and EDM with traditional pow wow drums and vocals. As a teen, Bear was part of the local rave scene. He began to wonder what raves would look like if they had a more focused goal. In response, he created A Tribe Called Red.

How A Tribe Called Red Brought Activism to the Dance Floor

Estefania Rodriguez is the founder of Brewbles Studio, a bath and body shop that sells products based on nostalgia and Latinx culture. Estefania began making bath bombs as a form of self-care and a way to manage her mental illness. To make ends meet, she started selling them. And the business took off...fast. This is what happened next.

This Latinx Bath Brand Is Bubbling with Nostalgia

Gloria Noto is the founder of NOTO Botanics, an all-natural, multi-use, gender-fluid cosmetic line committed to activism and giving back back. After almost 10 years as a makeup artist,  Gloria decided to start a company focused on making the beauty and wellness space more inclusive.

The Unique Voice Behind Gender-fluid Wellness Products

Bibi Bakare-Yusuf is the publishing director of Cassava Republic Press and Ankara Press. After launching a publishing company to offer a platform for contemporary African writers, Bibi had another idea: why not start a romance-novel imprint that put black women at the center of the story? This is what happened next.

Meet the Nigerian Publisher Heating Up African Romance Novels

Jacque Amadi is the head magical girl of Adorned By Chi, a lifestyle business based on anime-inspired fashion. Jacque is quick to admit she runs her business with emotion first, facts and figures second. An approach that wouldn’t scale. But after launching the Adorned By Chi manga, a comic about Nigerian university students with magical super powers, Jacque’s ready for her next act: Licensing deals inspired by the Adorned By Chi brand.

Introducing Vanguard Season 2

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